Hey. I’m glad you’re here.
I want to say a couple things before we dive into
those sexy bullets.


My name is Emily Ballard and I’m an emotion coach.

What’s that? Great question.

The Gottman Institute describes how parents can be an emotion coach to their children:

  • Show your child respect and understanding in moments when they feel misunderstood, upset, or frustrated. Talk through their feelings with them and try to understand their source.

  • Be aware of your child’s responses to your method of working through the moment with them.

  • In difficult interactions, make your child feels your empathy, by patiently validating their feelings and getting to the root of their expression.

  • Instead of focusing on your parental agenda in these situations, show your child that you respect their attempts to solve problems, and guide them with trust and affection. Work through these experiences together.

This is the work that I do, except with you.

My guess is that if you’re still reading, you didn’t grow up with parents who effectively emotion coached you. Did they love you? It’s likely. Did they know how to validate you in experiencing a full spectrum of valid human emotion? Probably not.

If you think I might be describing you, try these ideas on:

  • You’re a deeply feeling, highly-sensitive person. You can feel it when someone in your presence is feeling off, even if it has nothing to do with you.

  • You have a strong intuition. The strength of your intuition might freak you out.

  • You swing like a pendulum — complete self-assurance to numbing self-doubt.

  • You feel like you’re here on earth to do something big. You think you have no idea what that means, and feel like an interloper for even having the thought.

  • Sitting with uncomfortable feelings makes you squirm. You hate it, and might avoid these feelings by over-using substances, diving head first into work, or taking advantage of some other form of avoidant distraction.

  • You look to others to tell you who you are.

  • You consistently feel like you have something important to say, and you’re completely terrified to say it

If this sounds like you, we should probably work together.



  • Feeling feelings

  • Talking about feeling feelings

  • Breaking toxic cycles — specifically the cycle of intergenerational trauma as it is passed down from mother to child

  • Being our most authentic selves, no matter how inconvenient

  • Living in alignment, no matter how inconvenient

  • Boundaries: setting them and respecting them

  • Telling the truth, especially when it’s unpopular

  • Learning to sit right in the discomfort that naturally comes when doing all of these things

  • Letting what’s real be okay; not shining life up just make it prettier or more palatable


  • Because stifling feelings creates emotional dams that don’t allow good things in or out

  • Because our kids don’t deserve to take on our unmet pain

  • Because living from a place of alignment means living with integrity

  • Because boundaries tell people what behaviors we allow, and adhering to the boundaries others set shows we respect them

  • Because the truth is always unpopular, until it isn’t — it needs to be spoken anyway

  • Because discomfort has gotten a bad rap

  • Because life is messy and hard and full of disappointment. It’s also full of gorgeous joy and excitement — and when we only acknowledge the latter because the former makes us sad, we’re missing out on a lot of what life has to show us

  • Because injustices will never go away until we do this work

(Or, what do I even know about this stuff?)

  • I’ve done a helluva lot of work in therapeutic settings to locate, heal, and shift wounds and patterns created in me by the relational and emotional trauma I experienced and inherited as a child. This lived experience has been both challenging and massively useful.

  • For more than a decade, understanding communication — how it works, what breaks it, how to shift it permanently — has been a near obsession and daily practice.

  • My deep desire to heal — or to at least successfully manage my stubborn wounds — has resulted in me working to become a licensed psychotherapist (LMHC, ‘20); I care a lot about supporting people in their desire to work toward something

  • I’m a real person who peddles in honesty and doesn’t shy away from hard stuff


  • Deeply sensitive and emotional people

  • Downtrodden folks who are tired but somehow still hopeful

  • Mothers who desperately want to do it differently with this new generation of children

  • People who are searching for purpose, meaning, and significance

  • People who want to develop communication skills with self and others

  • People who are tired of living stuffed-down and emotionally compact lives.